THE BRAND
While going through some startups ,reading their stories and looking upon their ideas I encountered a thought. The thought then took shape of a goal and that goal motivates me to start this venture.
Weaving, sewing, knitting with hands is not a piece of cake but when it all comes from heart, when your soul plays a vital role then yes, you can do it with such an ease and love that even machinery gets horrified. So that is what basically our people from Swat do. In an era of science and technology where even a small house chore is being done with machines these artisans are using their skills to handicraft. Now a days when the main focus is only on the bigger things we thought of going against the flow.
In a so called “imported product” phase, we came up with an amazing, pleasing and completely PAKISTANI items #madeinPakistan under the banner of KULTURE.
TRADITION IS NOT THE WORSHIP OF ASHES, BUT THE PRESERVATION OF FIRE
Instead of crying over what hasn’t done before and what goes wasted we are trying to make our people blossom again. Traditions and skills are something that can never be vanished as far as only a single artisan exists. So that is what we are doing
by provision of such a track that would lead the talented folks to a path of success and will prove a helping hand in preservation of tradition.
YOUR COMFORT IS OUR PRIORITY
We believe in providing convenient yet sumptuous items to our customers as your comfort is our priority.
Passed on from generation to generation, our shawls are embedded with the rich history and culture of Swat. The craftsmanship of the people of Swat dates back to the late nineteenth century when a handful of skilled craftsmen were brought in to serve the requirements of the former Rulers of Swat. During the reign of the first Wali of Swat Miangul Abdul-Wadud Badshah Sahab, these craftsmen moved from the personal residence of the Ruler of Swat to a nearby village called Islampur where they continued to produce Pakistan’s finest woolen shawls even to this day.
Swatwool was established with an exclusive credo of bringing warmth and comfort in the form of handmade woolen shawl for both local as well as international clients. The facility not only produces high-quality shawls but also engages in reviving the local garment industry in the heart of Swat.
Every wool product is handmade in our looming setup located in Swat, Pakistan. Our local facility employs experienced craftsmen who are committed to producing 100 percent authentic woolen shawls. Operating five days a week, our team then transfers these shawls to various parts of Pakistan for their distinguished signature motifs such as cross-stitch, doch, crochet, and pakkoh.
We take pride in our Pakistan based operation and continually invest in the facility to ensure it lives up to the high expectations of our valuable customers.
KULTURE is not an ordinary business ,the thought behind its inception is far bigger than just making profit. KULTURE refers to an idea where we aim to empower our women in rural areas, to help those with any disability so they won’t depend on anyone. KULTURE, as the name says will be working as a link, a bridge between artisan and the market.it is a way to to connect cultural artwork with other societies.
It started with a golden notion of giving a proper shape to the talent of our folks by providing a platform to them. After a deep analysis of their hard-work and the demand of their work in the market we decided to be
“KULTURE”
Apart from the beautiful sights of Swat, the Swati shawls are also of great importance and the most loved thing from Swat. That is not only a piece of cloth actually but the wool and thread weaved with love, affection, hard-work and skills. It would not be wrong if we say that the people of Swat have this skill running in their blood.
It takes three sweaty hours to weave a normal quality shawl, however the deluxe shawls are made within a week or so.
The quality of the shawls produced by these people is unmatchable and that is why are loved by not only locals but are demanded in the international market too.
The demand of Pashmina shawls of Swat is at peak due to their fine quality, warm touch and high rated stuff. It takes about four weeks to weave a classy and exclusive shawl.
Purely handmade crocheted stuff90% of the population is associated with the weaving industryThe excellence is in the genes of artisans (from ancestors to today’s generation)
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